Branding Beyond Clothing: Custom Hats, Bags and More!

When we think of branding, the first things that often come to mind are logos on T-shirts or corporate uniforms. However, the savvy marketer knows there's a world of opportunity that goes beyond just clothing.

Custom hats, bags, and accessories can help increase your brand's visibility. They can also create a cohesive appearance that resonates with your target audience.

Adding these items to your branding strategy can make your brand more recognizable. This can help strengthen your brand identity and make a lasting impression on your customers. Here, we'll explore how you can harness the power of custom accessories to give your brand a unique edge.

Custom Hats: Top Off Your Branding

Hats have a long-standing history in fashion and functionality. When you create custom hats with your logo, you are displaying your style.

Additionally, every person who wears the hat becomes a walking advertisement for your brand. Choose high-quality baseball caps, custom beanies, or fedoras that match your brand's style to make a statement. Quality and design are key.

Choosing the Right Style

Select a hat style that complements your brand and appeals to your target audience. A tech startup might go for a sleek snapback, while a local brewery could opt for a rustic trucker hat. The hat should be something people want to wear, ensuring your brand gets maximum exposure.

Visibility Matters

Place your logo strategically on the hat where it's easily visible but not overwhelming. The goal is to create a subtle yet impactful brand reminder.

Promotional Giveaways

Custom accessories make great promotional giveaways that can help spread your brand's message. Whether at trade shows, conferences, or other events, giving away custom hats or bags can attract people to your booth and create a positive association with your brand. You can also use them as incentives for customers or employees, which can help increase loyalty and brand recognition. Items like custom USB drives or phone grips are not only practical but also likely to be used frequently, keeping your brand in the user's mind.

Custom Bags: Carry Your Brand Everywhere

Tote bags, backpacks, and even laptop cases can be powerful branding tools. They're practical, eco-friendly, and offer a large canvas for your logo and message. Custom bags are not just for trade shows and corporate events; they can be part of your everyday merchandising.

Beyond the Basics: Other Custom Accessories

Don't stop at hats and bags. Consider other accessories like scarves, belts, or even phone cases. These items can complement your existing branded apparel and offer additional touchpoints for brand exposure.

Unique Brand Opportunities

Think outside the box to create custom accessories that truly stand out. This could mean collaborating with artists for limited-edition designs or using innovative materials that align with your brand narrative.

The Impact of Custom Apparel

While custom T-shirts and hoodies are staples of branded merchandise, extending your range to include accessories broadens your brand's reach. Every item is an opportunity to make an impression, and with thoughtful design and high-quality production, your brand can become a part of someone's daily life.

Consistency is Key

Ensure that all your custom apparel and accessories maintain a consistent brand image. Color schemes, logos, and messaging should be uniform across all products to reinforce brand recognition.

Employee Uniforms

Using custom accessories as part of employee uniforms can help create a sense of unity and professionalism within your company. Consider providing your employees with custom hats or bags that feature your logo or brand messaging. This will not only help create a cohesive look but also serve as a subtle form of advertising when your employees are out in public. Additionally, accessories such as lanyards or lapel pins can be part of an employee's everyday attire, reinforcing brand identity internally and externally.

by Vladimir Yelizarov (

In conclusion, custom accessories are an excellent extension of your brand's wardrobe. They offer practical benefits while serving as effective branding tools. With careful selection and design, your custom hats, bags, and other accessories can make your brand stand out in a crowded marketplace. Consider how you can accessorize your brand today to create a unique and memorable presence.

Have you tried using custom accessories for branding? Share your experiences and tips in the comments below!

Check out some of our other blogs on "Custom Accessories", Here.

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